Steady traffic to your website is a great start. But for your website to drive sales, you need more conversions, such as (but not limited to):
- Info requests
- Email sign-ups
- Quote requests
- Service enrollments
- Product purchases
A conversion is the term for when a website visitor takes a specific desired action (goal) you are tracking to measure success. Goals come in many shapes and sizes. If you sell products, the primary goal (or macro-conversion) is for the user to make a purchase. Many smaller conversions can happen before a user completes a macro-conversion; an example might be signing up to receive emails. These are called micro-conversions. Macro-conversions may include: purchasing a product, requesting a quote, or subscribing to a service. Micro-conversions may include: signing up for your email list, creating an account, or adding a product to their cart.
The conversion rate on a website is the number of times a user completes a goal divided by the total traffic volume of the site. In other words: out of all the site visits, what percentage resulted in a conversion? A conversion rate for selling a subscription would be the number of subscriptions divided by the number of users. Conversion optimization for PPC ads or for SEO is slightly different because there are different metrics to track (clicks, which keywords are driving traffic, etc.).
So conversion rate optimization (CRO) refers to what happens after the visitor reaches your website, and can be defined as: the process of tracking and understanding what actions visitors take (and what stops them from completing goals), then using that intel to make adjustments which increase the percentage of website visitors who take a desired action.
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We worked many-many time and got perfect result! Work with us and getting leadership!