Conversion Rate Optimization

Get The Most Out of Your Website Traffic

Steady traffic to your website is a great start. But for your website to drive sales, you need more conversions, such as (but not limited to):

  1. Info requests
  2. Email sign-ups
  3. Quote requests
  4. Service enrollments
  5. Product purchases

What is Conversion Rate Optimization?

A conversion is the term for when a website visitor takes a specific desired action (goal) you are tracking to measure success. Goals come in many shapes and sizes. If you sell products, the primary goal (or macro-conversion) is for the user to make a purchase. Many smaller conversions can happen before a user completes a macro-conversion; an example might be signing up to receive emails. These are called micro-conversions. Macro-conversions may include: purchasing a product, requesting a quote, or subscribing to a service. Micro-conversions may include: signing up for your email list, creating an account, or adding a product to their cart.

The conversion rate on a website is the number of times a user completes a goal divided by the total traffic volume of the site. In other words: out of all the site visits, what percentage resulted in a conversion? A conversion rate for selling a subscription would be the number of subscriptions divided by the number of users. Conversion optimization for PPC ads or for SEO is slightly different because there are different metrics to track (clicks, which keywords are driving traffic, etc.).

So conversion rate optimization (CRO) refers to what happens after the visitor reaches your website, and can be defined as: the process of tracking and understanding what actions visitors take (and what stops them from completing goals), then using that intel to make adjustments which increase the percentage of website visitors who take a desired action.

What we do

VISITORS ANALYSIS

MULTIVARIATE TESTING

GOOGLE WEBSITE OPTIMIZER

INFORMATION ARCHITECTURE

PAGE LAYOUT & DESIGN

CALLS TO ACTION

A/B TESTING

WEEKLY & MONTHLY REPORTS

Testimonials and clients

Good words. Good people

SOME FACTS

SEO OF 374 WEBSITES

189 PPC CAMPAINGS

29 695 KEYWORDS ON THE TOP

529 786 VISITORS EVERY DAY

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HAPPY CLIENTS

We worked many-many time and got perfect result!

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years
IN BUSINESS

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PROJECT FINISHED

We worked many-many time and got perfect result! Work with us and getting leadership!

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