GOOGLE KILLS ADOBE FLASH FOR HTML5
Starting at the end 2016, Google will no longer support Flash on Chrome. Owning 65% of the search market, Google’s decision to phase out Flash has put the final nail in Adobe’s coffin. Flash is continually plagued with security vulnerabilities and emergency updates. Therefore Google blocking Flash forces businesses to update their websites to HTML5 (mobile responsive layout). This is just one of the latest actions Google has taken to encourage business owners to comply with their Google Mice update.
In February, Google paused Flash based ads. This action has consequences for the entire Internet as The Google Ad Network reaches over 95% of all desktop users. Since June 2016, no ads using Flash have been permitted to be uploaded. Starting January 2, 2017, Flash based ads will not run within the network at all.
Google blocking Flash both in ads and web design is effectively killing the software. Since Google wields a lot of power on the Internet, owning 2/3 of the market, Adobe has even started to lean towards HTML5 with new products.
Internet users will be prompted to manually enable Flash for sites that require it. Google will remember the user’s preference on future visits to the websites. The top 10 websites using Flash- Facebook, YouTube, Yahoo, Amazon, etc – will be exempt for one year. However, the exemption expires after the year. This makes Google’s intentions pretty clear. They intend to force even the bigger sites to switch over to a fully mobile friendly platform.
What Does Adobe Have To Say?
A spokesperson for Adobe says that they are working with Google to transition to Open Web standards, including a mobile responsive layout with HTML5.
“At the same time, given that Flash continues to be used in areas such as education, web gaming and premium video, the responsible thing for Adobe to do is to continue to support Flash with updates and fixes, as we help the industry transition. Looking ahead, we encourage content creators to build with new web standards,” Adobe stated in an email to Fortune.